Ethan Beute is my guest this week.
Ethan Beute is the VP of Marketing at Bombbomb. He has a passion for brand strategy and content. He produces all the content for Bombbomb. Before he started with Bombbomb he was in the television industry as a promotion manager from stations in Grand Rapids and Chicago.
In this episode Ethan shares stories of professionals who have been using BombBomb to build their business. What BombBomb can do and what is coming up.
- How was BombBomb created and who is it for?
- Bombomb is for anyone who wants to communicate better.
- The spark came from when the founders business was growing to fast and needed a way of still communicate in a personal way with clients.
- When you can't be there in person than a video is the next best option.
- The lead response is critical to securing new clients. By sending a video creates a sense of connection and when your phone call comes they are more likely to take the call.
- After the appointment, it's a great opportunity to recap your meeting.
- BombBomb links with all sorts of other programs like MailChimp.
- We just released a product for Realtors called Prompt that lets you record all your clients birthdays and other special events that will let you send one pre-recorded message automatically. Or you can override the pre-recorded video and make a personalized one.
- Zapier automation.
- Branded customization.
- Unlimted video recording. Our 2 tiers of service allow 2500-3500 unique emails.
- In 2018 we will be adding more support for Canadian customers (holidays, language, etc).
- Being consistent with video in your community can make you internet famous and gets your recognized in your community.
- Whats the pricing of BombBomb.
Contact Ethan Beute
Whitney Nicely is my guest this week.
Whitney Nicely is a master of real estate investor. She flipped her first property in 2009 that she got in an auction and has been at it ever since. Proudly a native of Knoxville, TN. Whitney is also the Principal Broker of Whitney Buys Houses. Whitney Buys Houses is more than a company name, it's a fact! Whitney has purchased over 15 houses in 2015 by paying CASH, Lease with Option, taken over debt, or by receiving Owner Financing.
In this episode, Whitney tells us why off-market properties can be so lucrative, how she turned $1200 into $13,000 and why she started her training program.
- I find lots of success from auctions.
- Always go for "Absolute auctions"; if the auction isn't absolute, there might be a reserve.
- What was your first deal like?
- My first deal was land that I got at auction. Because it was a foreclosure auction I did not have to pay the full price of $69,000 and I got it for only $1200!
- Everything I find is off-market.
- How much money is required to get started in this process?
- I don't deal with banks or have anything to do with credit. I've taken control of a $100,000 property with a $10 cheque.
- Is this a rent to own arrangement?
- When it's owner financing, I'm the lender. If they want $100,000, I set the rate for the next 30 years.
- Do you screen your own tenants?
- I screen them. I don't have the same problems that a landlord might have. I do a bridge program; just like your bank, I won't do maintenance for you neither will I.
- My tenant buyers have to have $10,000 for them to move in.
- How do you handle paperwork?
- I have a 2-page agreement that the is in plain English. I then send to my attorney who turns it into a full legalized contract.
- How did you get into coaching and training?
- Last year someone offered me $5000 to help them out. Once others learned that I was doing this, they started to ask to get into my program. So I put together everything made and learned over the years and created my own training program.
- Now I'm a real estate matchmaker.
- I have students all over the US and even some overseas.
- At some point, every agent asks themselves why they are not buying themselves.
- What has the market been like in your state?
- Things have been crazy.
- Every time people are looking up, I'll be looking down and when people start to look down again I'll be ready.
Trey Lewellen is my guest this week.
Trey Lewellen is the host of the 'Kommerce Kings' podcasts and a click funnel master who uses this method of marketing to great success. From helping Realtors build leads to selling physical products, it is an effective proven marketing model.
In this episode, we talk about all things click funnels, how to use them, what a lead is worth, and why they are so effective. If you're sitting on the fence about click funnels or want to know more this is the episode for you.
- We use funnels to help sell our coaching products. It also works to help us sell physical items.
- Within 3 days of using funnels, I was able to get a Realtor a client with a listing worth 3.7 Million.
- The funnel made is built on the Realtor. Instead of the lead getting a random call, they are primed with an email confirming that they are looking to sell. Then another email goes up saying who is going to call them, giving their name and number.
- When someone gives you their email address, you should value that at $20. In other words, you should give them something of at least 20 dollars in value with the content provided.
- 2% of people will actually take action and of the 2%, only some will actually implement.
- Most people have a product first approach, but this is wrong. A market first approach actually works.
- Polling your audience helps you focus your efforts and maximize efficiency. Every time we tried to sell something we thought was cool, it failed. The most success we got was by selling people what they wanted.
- You need to learn from the superstars. Find out what motivates them, what books they read, and what podcasts they listen.
- All you need to do is ASK. No one wants to ask a successful person a question but, if you do ask them they will be happy to share.
Contact Trey Lewellen
Ryan Stewman is my guest this week.
Ryan has never had a job with a salary. He's always worked hourly + commission or just straight commission and has been in sales since he was 13 years old. He started out selling car washes in Plano, Texas. Because of his work ethic at the car wash, he was offered a job in mortgages. 30 days in he had made as much money as what used to take him 3 months at the car wash. He did mortgages all the way up until 2010, but I was unable to get a Federal mortgage license. He went from being one of the top producing mortgage people on the planet to nothing, but that did not stop him and today Ryan is a bestselling author contributing to such sites as forbes, entrepreneur, and the Huffington Post. He is also a coach and public speaker helping 1000s of Realtors and mortgage brokers get more deals.
Ryan shares with Leo his background, how to get better at public speaking, and where in the United States you should be looking for investment properties.
- The first, and best advice I got as a Mortgage broker was to simply tell everyone I knew that I was a mortgage broker and then ask them if I could help them.
- You have to put in the work.
- Sales skills are what you need to develop. Strong sales skills will take you to new heights.
- Public speaking is one of the hardest things a person could do. Any advice for someone who wants to learn this skill?
- If you have trouble with public speaking, try out your material in front of friends and family.
- If you're scared of that, try recording yourself and listening to it back.
- Video is a great way to get experience and still talk to 1000s of people.
- A lot of real estate investors in Toronto are starting to look south of the border for investment properties. What would be a good place to look into?
- 4 Billion Dollars is being invested in Dallas Texas. It's a hot market.
- Avoid California and NY, too much bureaucracy and taxes to get ahead.
- Florida is a good market.
- What sort of return on investment would someone expect for a $300,000 rental property?
- $3200 mth in rent, $2600 a year in taxes.
- How would a Canadian go about getting a loan in the United States?
- Some lenders will work with a foreign national if they put down 20%.
- Cash it the easiest and best option.
- Where do you see the future of real estate going?
- The future lies with automation.
- Right now we are in an arms race to build digital assets.
- What are are the most successful things Realtors doing to kick up their game?
- Advertising. You have to work your sphere; you have to use paid ads.
- What sort of budget should a new Realtor be putting towards ads?
- You have to spend at least 25% of your gross income.
Kathleen Black is my guest this week.
Kathleen Black started her journey into real estate by flipping properties. She has taken her experience as a top-producing Realtor and built it into a dynamic, results-driven consulting company, where she serves as CEO, Motivational Speaker, Trainer and Elite Coach. The systems she used in her daily real estate business to get her to the top are now the backbone of a real estate consulting company specializing in helping Realtors across Canada to build top teams and take their business to incredible levels of success.
Leo and Kathleen talk about her training and coaching business, how to effectively use social media to build your brand. and how she learned from the challenges in her life.
- A lot of training systems on the market that has a lack of training for the more advanced lead generation tools.
- It can be hard to manage multiple tenants when you're not close by.
- We specialize in building teams. A big part of our company is alignment. We help people get into alignment.
- Do onto others as you would have done onto you.
- We work with any industry, not just real estate.
- If people don't feel like they can achieve more, they feel stuck and teams are all about modeling excellence.
- The best new teams that I have worked with are the ones that don't get hung up on their ego. When you put the ego aside, your lead generation will be better and more efficient.
- Share every success onto your social media platforms. It's free and a great way to build your brand.
- The most dangerous thing you can do when starting in real estate would be to build bad habits.
- Linking your personal and business Facebook pages might not be a bad idea. Today's customers want to know the person behind the business. They want to see that they are trustworthy and have similar interest to them. Be authentic.
- The best people in marketing have a strategy. They are not one hit wonders.
- If you want to improve your business, make sure you are plugging into a system that is duplicable.
- The difference between a top producer and a lower producer is night and day. Top producers are proactive, and they reach out to clients, they see it as their job to build report and to be ahead of any competition.
- The people we surround ourselves with self, determine if we build good habits or not.
- I put myself into a difficult situation to see how strong I was.
- I will no longer allow people around me who I think are negative or challenging in an unproductive way.
Contact Kathleen Black
John Lee Dumas is my guest this week.
John Lee Dumas is the host of Entrepreneur On Fire. The show was named Best of iTunes in 2013 and generates 7 figures in revenue annually. He is one of the most successful podcasters in the business and is an inspiration to many.
Leo and John talk about John's new book he is working on, how to become great at something, and how mentors are a crucial part of your development.
- I'm working on my first book called 'How To Finally Win'.
- I've interviewed over 1800 successful entrepreneurs and I've learned that there is a set strategy that works.
- No one is good when they start something, but when you keep doing it you will get better.
- The 3 ingredients to becoming a successful podcast entrepreneur are:
- Free - Content
- Value - Something in it for the listener
- Consistency - Keeping to your plan
- What is the 'Mastery Journal'?
- It is a synopsis of my strengths that will allow you to become more successful within 100 days.
- You can't become great at something without giving it your complete focus.
- Sometimes you have to reach out to your loved ones to learn more about yourself.
- What lessons have you learned along the way?
- Be humble, be happy.
- Value relationships you have. Your personalty takes on the traits of the 5 people you spend the most time with.
- Hiring mentors is a critical part of your journey.
- What is something we can't learn about you from Google?
- I once won a car on the Price Is Right.
Contact EO Fire
Jonathon Kendall of Mentor Box is my guest this week.
This episode is sponsored by Property Pandas, a professional photography company serving the Greater Toronto Area with an amazing $98 package.
Jonathon Kendall is a content specialist who is a published novelist and ghostwriter. As a content specialist, it is his job to read, understand, summarize, teach, and ultimately add to the information offered in self-development books. Mentor Box is a high-level book subscription service, but it’s also more than that. It’s a subscription service to the best books written by the top people in their fields to motivate, inspire, and teach. Not only do you get the books, but you get an invitation to come to the studio and get a lesson from the book. You are provided with a physical workbook to keep you focused on your goals. It’s like a Harvard course without having to be enrolled at Harvard. Leo and Jonathon talk about what is involved in bettering one's self, how to become better at sales at a fundamental level, and why Mentor Box can help you get the most of the best non-fiction books on the market.
- Learning from failure is the top skill of successful people.
- You have to deliberately practice and be aware of what you need to work on.
- Pick mentors who are experts in their field.
- Make a list of the traits you think you will need to be world class in your field. Then rate yourself on a scale of 1-10 on each of these traits.
- Who you are can only be assessed by yourself.
- Being new to the game can set you up to be a disrupter in your industry.
- George Clooney was having problems getting roles until he changed his mindset.
- You can't sell that huge real estate deal unless you can sell yourself.
- Looking at everything as a commission will ruin your soul.
Contact Jonathon and Metro Box
Richard Robbins CEO of Richard Robbins International.
This episode is sponsored by Property Pandas, a professional photography company serving the Greater Toronto Area with an amazing $98 package.
Richard Robbins is Co-founder and CEO of Richard Robbins International, a global sales and business coaching organization that amassed over $50 million dollars in revenue worldwide in its first ten years alone. The organization’s explosive 3000% growth is attributed largely to the transformational impact Richard Robbins’ unique methodologies have had, and continue to have, on the businesses and lives of thousands of sales professionals, entrepreneurs, and leaders at all levels worldwide.
Leo and Richard talk about the importance of proper training, what the first steps are to becoming more productive, and what makes for the most successful agents. They also talk about the most effective use of social media and what the future of the Toronto market looks likes.
- We were out selling every day but not training our people and this was causing the agents to flounder a bit.
- Don't spend all your time in the business; work on your business too.
- Agents are really good at working in the business. It takes courage to slow down and work on your business, and yourself.
- You have to have long term focus.
- Most people starting their own business want 2 things; financial freedom and freedom of time. Most Realtors have neither of these.
- Steps to being more productive:
- Work on your business in the morning generating leads and all afternoon working in your business doing the day-to-day stuff.
- Have a great morning routine. Power yourself up mentality.
- Every single day is a new opportunity.
- "If you're not profitable you're almost broke."
- The best real estate teams operate like a business.
- Don't think when you get your Realtor license, that you are ready.
- Key traits of effective agents.
- Every day they are generating leads.
- They master their database.
- You have to work with qualified leads.
- Always follow up.
- Everything is based on motivation.
- Don't rely on Facebook for lead generation.
- You have to learn to go out and meet people. When you first start, set a goal to meet as many people as you can.
- The secret of social media is to go where your audience is.
Contact Richard Robbins
Doren Aldana is the founder of several, highly successful mortgage coaching programs such as; Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program. He is also the host of the Local Domination Podcast. Doren has trained 1000s of mortgage brokers and is regarded as one of the country’s top mortgage coaches. Doren is also the Founder and CEO of Testimonial Engine, a powerful testimonial management tool that lets you build leads, convert more leads, and make more sales.
This episode is sponsored by Property Pandas, a professional photography company serving the Great Toronto Area with an amazing $98 package.
In this episode, Leo and Doren talk about what made Doren get into marketing, how the Testimonial Engine works, and shares some inspirational advice on how to get ahead by changing your mindset.
- Every successful person is a thirsty horse. In other words, people who have a hunger to learn will find success.
- A big part of success is learning how to think.
- It's not enough to have a fire in your belly. You have to take it to new heights.
- As time went on, while I was helping mortgage brokers, I saw the need for reviews.
- Testimonial Engine Automates the entire process of getting and posting your reviews.
- The big 3 Canadian review sites are: Yelp, Google, and Facebook.
- Manually sending emails to your clients asking for emails is the worst way to get a review.
- The beauty of the Testimonial Engine is that you get the review first. If it's 4 stars and up you can share it right away. If it's less, you can contact them back and resolve their concerns.
- 8 out of 10 people see online reviews with the same esteem they would as if a friend or family member gave them a review.
- We can turn 20-40 % of your database into raving reviews within 2 weeks.
- Building a business is a gateway to problem-solving.
- If I could go back in time to when I started in this industry, I would have invested more in myself.
- You can't have success without failure.
- All progress is outside of your comfort zone.
Claude Boiron is a Realtor servicing the Greater Toronto Area. Claude shares how he got into the real estate industry and why he is transitioning out of a 100% commercial business to residential. He also explains how a failed book project became a course that he has been teaching for the past 4 years and why he incorporates emotional intelligence into all of his interactions.
- My father was a Realtor. I grew up following him around while he did his job.
- We took 2 years off to write a book. But, we were not able to publish. So we took the content and applied it to a course that I have been teaching for the past 4 years.
- Residential real estate was good for my soul. Unlike commercial work, residential was a people business.
- I currently run a team of 6 that covers 12 different languages.
- Treat others like you would want to be treated.
- If you respect people, you are going to communicate properly. If you respect people's time you will be on time yourself.
- I wanted to stay independent to maintain my freedom.
- Why did you want to build a team? - I was unable to keep up with demand. The only logical way to keep up growth was to duplicate myself by hiring more staff.
- Right now I bring in 600 leads a month.
- I like contracting professionals for my marketing needs.
- We have someone who comes in one day, every week who puts together handwritten material. We send out 400 letters a week.
- I try to include emotional intelligence into all my client/professional interactions.
- I think the future of the industry is going to be with teams.
- I believe that if you put your time into helping the team, you should be able to become part of the business.
- What do you see happening to the Toronto market? - I don't see a correction coming but, I do see a softening happening.